Quote of the week:
"When you get a job – say an ad for a
drycleaner – many images come to mind, we all have preconceptions," Gill
said. "My suggestion is to forget every image that comes to mind,
forget everything you know about drycleaning.
"Instead of sitting
at your computer, and looking at books, go to a drycleaner, and sit
there. The way to get an interesting idea is to go to the source. Stay
there until you have thought of something interesting about drycleaning.
Then, listen to that idea and it will design itself."
This really made an impact with me on the night, and was also posted on the CR Blog
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